It’s that time of year again when our business slows down. Every year, it seems that we are faced with a new challenge. Jewelry for us was very slow and we found that we had to drop our price points down a lot. Sock Monkeys needed a push so M started an Operation Sock Monkey Drive and it was a success.
We participated in so many shows this year but about half of them were flops because of poor advertising or wrong neighborhood. One show cost us $150 and we sold less than $50. And another one we sold $6! So we have decided to rethink our crafts.
At every show we notice that food items always sell – regardless of whether other items sell or not. Cupcakes are always popular. So this Valentine’s Day, we are going to be selling sweets.
We are currently working on some ideas for our label and packaging. Most packaged baked good kits make at least a dozen more for quantity. Sometimes you just want to bake a few so you don’t have to eat it all yourself. So we were thinking a mini batch kit.
So far, I have one idea for labels. Here it is. Let us know what you think.